Based in Mumbai, they mainly produce Hindi films. Trust is about vocalizing your sense of purpose, demonstrating your incorruptibility.Excel Entertainment is an Indian production company, founded by Ritesh Sidhwani and Farhan Akhtar in 1999. Not only is trust about integrity – doing what you said you would do when you said you would do it, but also about authenticity – saying what you mean and meaning what you say in a way that is empowering to yourself and your client. If you are feeling compelled to use words such as because, but, should have, would have, could have you are eroding trust. Trust is not only about actions exceeding expectation. Unless you continuously improve, the trust you have engendered also erodes! The trust challenge is exacerbated when your commitment is to continuous service excellence. No compromise! However, trust is not static. If your client does trust you, the only thing that will keep them trusting – and keep them as your client – is exceeding expectations each time and every time. If there is any doubt, alternatives creep in. Unfortunately, trust is not science, not measurable. The easiest way to compromise engendered trust is by, of course, providing something less than what your clients have become accustomed to or what you promised them. There are no degrees of trust on the downward scale, at least not between business entities. The problem with trust is that you have no control of the extent of the withdrawal should there be a breach in trust. You have to constantly make trust deposits. I like to think of trust as an emotional bank account. In his book ‘The Speed of Trust’, Stephen Covey talks about thinking of trust like a bank account. Clients do trust implicitly, or they wouldn’t have chosen to do business with you in the first place. Trust then moves to a position where your trust is engendered based on their experience of your delivery exceeding your initial promise. Earning trust implies moving from a position of reputational trust in which a client does not have faith in your ability to deliver but relies on your proven track record and perhaps your promises. It is firstly earned, then maintained and preserved. Trust is something that is built in time. Join this WhatsApp Group to comment and receive updates about our website. Most popular series to watch in Hindi September 2022
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